Month: February 2017

by Rebecca C. Rebecca C. No Comments

3 Things I Learned While Doing Social Media with the Super Bowl Team

When the call came out for volunteers to help with the Social Media for the Super Bowl I was immediately interested! I knew that it was a once in a life time opportunity that I could not pass up. I had opportunities that I would not have had otherwise and I met people I would not have met normally.
I was excited to be doing it with some of my friends. I went in thinking that we were going to ROCK their social media but I came out with some tips that can be applied not only to the Social Media Team but to teams in general.

A post shared by Rebecca Councill (@rebcouncill) on

  1. Every aspect and person of your team is important. We had listeners, captains and leads. The listeners were the front line people. they were the ones who monitored the feeds for threats, issues and items that needed responses. They reported to the captains. The captains were the ones who decided if the responses were appropriate and approved or declined the responses. And the leads were there to insure that everything was handled and to supply more responses, if needed.
  2. Preparation is important for an event of any size. There are bound to be things that go awry and It is important to have the small things taken care of. Know what is needed for the event itself, but know what volunteers will need. Also know where your needs are and let your volunteers know before hand.
  3. Give more information than not enough. When you email your volunteers, give them more information than what you think they will need. When you say you will send them information, make sure you send them that info. Explain why you are putting them in a certain position and make sure that they understand the role of that position.

This was an incredible experience that I don’t think I will ever get again (unless the Super Bowl comes back to Houston). Why was I so excited about it even though It was a volunteer opportunity? Ummm…hello, Super Bowl? it was a chance to do something bigger than you and me! Even though it was volunteer, it looks REALLY good on my LinkedIn (under the volunteer section). I got to meet people from Twitter (yup that is them in the pic!) and we got really cool swag.

Have you volunteered for something that you were so stoked about that you didn’t care it was not paid? Let me know!

by Rebecca C. Rebecca C. No Comments

Tips To Help Your Social Media Engagement

People are always looking for ways to cheat on social media, especially when it comes to engagement.  There are no shortcuts that equal the real thing.  Engagement is one aspect of social media that tends to get PUSHED to the side or automated, and neither are a substitute for real-time engagement.

Engaging on your social media is one of the most important tasks you can do to help grow your accounts. Engagement does a few things (when done right):

  1. It helps you learn who your followers are and how to help them better
  2. It helps you become a thought leader in your industry because people get to know you and what you can do
  3. It helps you find new followers and a bigger audience

These outcomes do not happen overnight, but when you engage in real time and you are consistent with it, they will happen.

So what if you are shy and not real sure about how to connect with others? There are other ways to create engagement. Find a friend and start a conversation with them. Then slowly move to others who you have a common interest with.  Twitterchats is one easy way you can do this.  They are fun and focus on a specific topic so you can talk with others by answering questions that the host has asked.  You can also comment on a trending topic of the day.  And you can talk about one of your favorite shows or products as well.

One last comment is that engagement does not have to be time-consuming. It can take as little as 5 minutes to create a habit.  The important thing is to just DO IT and be consistent about it.

Have you tried some of these options? Which ones worked for you? Did you try other things that worked? Let me know in the comments!

by Rebecca C. Rebecca C. No Comments

How to Write Your Book In Evernote

When writing a book, there is a lot of research that goes into the content.  You write your book in one place, like Word or Google Docs, and you save all your links in another place, like in your bookmarks in your browser.  Why not get organized and save them in the same place that you write your book?

Enter Evernote.

The set up is quite easy!  All you have to is download Evernote to your computer/phone and download the Evernote Webclipper Extension to your browser.  After you create your Evernote account, you set up your Notebooks (Chapter 1, Chapter 2, etc).

When doing your research, as you find items that you want to save for your references, you click on the webclipper icon on your browser. Then select the notebook you want it to be saved in and add a tag and a remark and click save. It is helpful to add a comment as to why you saved the content, so you can remember when you go to use it for your book. When you go to write your book, then you only have ONE app open and you are more productive because you don’t need to go looking in different places for your research.

You can format your text as you write.  It has the same WYSIWYG editor that Word does (including text color and a horizontal line).

Let me know if you try it and what you think about writing your book this way!

Top